HOW WE ARE DIFFERENT

There are loads of online business directories out there. However, they are not all created equal. Here are some of the reasons our directory is still succeeding 14 years later:
 

• HUMAN EDITED  Unlike the vast majority of online business directories, every single one of our listed financial advisor's profiles is checked and edited by a human editor.
   
• NO FREE LISTINGS  The web is littered with free directories. Spend a little time on any of them and you will see that the majority of listings are completely inaccurate and out of date - a nightmare for site visitors, who invariably give up after a minute or two. All of our listed financial advisor are paying members and therefore find it worthwhile to keep their details high quality and up-to-date.
   
• NO EXTERNAL ADVERTISING  Despite getting constantly approached by companies to do banner and sidebar advertising, we do not have any external advertising on our site. Our site visitors have a clean interface with zero distractions.


• WE ARE NICHE Our directory is not a general business directory where every type of business is jammed into a one-size-fits-all business listing. People needing independnet financial planners in South Africa come directly to us.
   
• BY ADVISORS - FOR ADVISORS  Our founders have experience working as financial advisor and have a good knowledge of the industry (nowadays, they devote their fulltime attention to this directory). Most general business directories out there have no clue about the industry.
   
• PERSONALISED One of our defining insights was that people needing personal financialplanning services prefer to deal with people - not corporations.  Our directory is unique - each financial advisor is listed individually - not as a firm. Only once a principal member of a firm is listed is there the option to also activate a Firm Profile Page. 
   
• OUR SOLE BUSINESS  We are not an financial advisory institution who decided that it would be a good idea to have a search functionality for members on their main website. Nor are we running our own financial advisory business behind the scenes and cherry-picking the best enquiries for ourselves.

R99.00 per month and you can cancel anytime.